I can't stop reading about the cross-country adventures of best friends/cool girls Cassie Coane and Clara Balzary on Urban Outfitter's blog. I have an extremely romantic view of road trips, despite my relentless carsickness and fear of driving, and few things sound better than jumping in the car and seeing where the wheel takes me.
The girls are going from Los Angeles to New York, with fantastic stops along the way. So far, they've stopped in the Grand Canyon; Marfa, Texas; and New Orleans, all places I've always wanted to visit.
If you haven't read Urban Outfitter's blog, you're really missing out. I don't know who's behind their computer, but the writer has a quirky personality and the kind of taste in pop culture you would expect from someone who works at a store like UO. From point-of-view of an addicted shopper and computer geek, I think the importance of social media for retail brands should not be underestimated.Read more about my thoughts on the relationship between social media and the retail industry on Ypulse!
