Sunday, July 11, 2010

Ice Cream Man

coach
I was only in the city for 48 hours, and this is what I did: walked seven miles in three-inch heels, saw six of my favorite East Coast friends, went to five interviews, ate four of Whole Foods delicious homemade granola bars, and perhaps most impressive of all, saw the Van Leeuwen Ice Cream Truck three times.

Seeing the bright yellow Van Leeuwen truck feels sort of like spotting a celebrity on the streets of New York. They are elusive, thrilling, and often hidden by hordes of people. And in Van Leeuwen's case, for good reason. The man behind the van is a former Good Humor driver who began making ice cream with artisan ingredients, creating something of a sophisticated Mister Softee experience for big kids.

I spent my last afternoon in the city wandering around the West Village, visiting Marc by Marc Jacobs, and catching the Van Leeuwen truck, decked out in Coach, parked in front of the accessory store's downtown outpost. The only thing better than an adorable ice cream truck with stylish scoopers? A free ice cream cone after a whirlwind week.